Play it Loud!

This screening took place on Monday, February 10, 2025 at 8:30 pmYukon Arts Centre

Play it Loud! is a feature documentary that tells the remarkable story of how Jamaican music came to Canada as part of a social and cultural migration that had a seismic impact on Canada and helped transform this country into a modern nation and make it a mecca for Jamaican music.

We tell this story primarily through the life, music, struggles, and triumphs of Jamaican Canadian singer Jay Douglas. Jay is both a witness and participant in the stories we tell—the 1950’s birth of Jamaican popular music; the early 1960’s Jamaican migration to Canada; the flowering of a uniquely Canadian black music culture that is now celebrated around the world, though still little appreciated here. Through Jay’s personal story, we tell a much bigger and largely untold tale of cultural transformation. 

In attendance:

Graeme Mathieson, Director

Jay Douglas - the godfather of Toronto soul!

Andrew Munger, Producer

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